Ready to get off the hourly treadmill? Carl and Richard talk to Jonathan Stark about ditching the hourly crusade. Jon talks about the fact that software development really isn't an hourly business - you don't provide value every hour with software, the value only comes when it's finished. The conversation focuses on value - what value does this software bring to the organization? If you don't know that, how can you be successful? But once you do know, pricing is different, and so is focus for you. Provide value to your customer, not an hourly rate!