Are you taking care of your personal brand? Eileen Fisher talks to Carl and Richard about what it means to have a personal brand, how to define, cultivate and care for it over time. In the end, a personal brand is simply what people know you for, and everyone has one, whether they're working on it intentionally or not! Eileen dives into what makes an effective brand and why you want to own and grow it - whether it is to get new projects or a promotion. This leads to a conversation around professional social media product like LinkedIn. There are places to maintain your personal brand, its worth spending a little time to get it right. Check out the show links for more tools and ideas!