Where can iBeacons take you? Carl and Richard talk to Greg Shackles about some of the opportunities available using beacon devices with smartphones. While iBeacons are specifically an Apple technology, there are lots of third party implementations that are more open. The balancing act of power and capability is a constant struggle for beacons. Things get really fun when you start looking at all the ways you can locate someone in an interior space using beacons - opening the door to a huge number of applications. Beacons are also part of Google's Physical Web, creating the idea of "interaction on demand." Cool stuff!