Carl and Richard talk to Atley Hunter about how he monetizes phone apps. A newcomer to .NET Rocks, Atley was a regular guest on the TabletShow and has talked about monetization before - but now he's learned even more techniques! Atley talks about the advantages of in-app purchases over try-before-you-buy, as well as asking for donations. He also digs into the idea that you can offer a variety of prices and how to encourage your customers to spend more! Lots of great thinking on how to make an income from your apps from one of the masters!