While at DevIntersection in Orlando, Carl and Richard sat down to chat with Zoiner Tejada about his work instrumenting cloud-based web sites. Zoiner talks about using a wide variety of features in Google Analytics to instrument his Azure apps, including going directly to the Analytics APIs to do instrumentation of other kinds of apps, connecting up just about anything that can speak HTTP! The second half of the conversation dives into utilizing this analysis - with a long chat about what a real Minimal Viable Product means and how the Lean Startup principles can be abused. Great conversation from a brilliant guy!