Reggie Fils-Aimé (Disrupting the Game) is a businessman and former President and COO of Nintendo. Reggie joins the Armchair Expert to discuss how he marketed a Japanese video game company to American teenagers, how growing up in the Bronx shaped the rest of his life, and where he learned the concept of brand management from. Reggie and Dax talk about how massive the video game industry is compared to other forms of media, how the average video gamer has changed over the years, and how social media has changed our ideas about branding. Reggie explains what disruptive innovation means, why the relationship between product development and marketing matters, and what lessons he has learned by not always succeeding in his ventures. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.