Citations Needed is a podcast about the intersection of media, PR, and power, hosted by Nima Shirazi and Adam Johnson.
Episode 209: Popularism and the "Poll-Driven" Democrat as Cover for Conservative Policy Preferences
"Calls for Transforming Police Run Into Realities of Governing in Minnesota," cautioned The New York Times in 2020. "Democrats Face Pressure on Crime From a New Front: Their Base," claimed the paper of record again, in 2022. "How Biden’s recent actions on immigration could address a major issue voters have with him," announced PBS NewsHour, republishing the Associated Press, in 2024.
There’s a common ethos in Democratic politics: Do what’s popular. In recent years, a certain class of political pundits and consultants have been championing so-called “popularism,” the principle that political candidates should emphasize the issues that poll well, in everything from healthcare to labor, policing to foreign policy––and deemphasize, or sometimes outright ignore, the ones that don’t.
It seems reasonable and democratic for elected officials to pay close attention to the will of the public–and, in many cases, it is. But it’s not always this simple. Far too often, the leading proponents of popularism, chief among them Matt Yglesias and David Shor, only apply the concept when it suits a conservative agenda, ignoring, for example, that 74% of American voters support “increasing funding for child care,” 72% of Americans want to expand Social Security 71% of Americans support government funded universal pre-K. 69% of Americans support Medicare for All and so on and so on.
More often than not, leftwing agenda items that poll very well are never mentioned meanwhile that which polls well AND aligns with the interests of Wall Street and other monied interests, we are told is of utmost urgent priority.
It’s a phenomenon we’re calling on this show Selective Popularism, the selective use of polling and generic notions of popularity to push already existing rightwing and centrist agendas without needing to do the messy work of ideologically defending them.
On this episode, we look at the development and implementation of Selective Popularism, exploring how this convenient political pseudo-analysis launders the advocacy and enactment of reactionary policy as a mere reflection of what the "people" demand.
Our guest is journalist, writer and host of Jacobin's The Dig podcast, Daniel Denvir.