Citations Needed is a podcast about the intersection of media, PR, and power, hosted by Nima Shirazi and Adam Johnson.

News Brief: Consumer Society and the Curation of Culture

November 21, 2018 40:17 48.32 MB Downloads: 0

Focus groups have long-been derided by the left, right, and center for watering down culture and reducing creative and political endeavors to dull, show-of-hand reductionism.

But what if focus groups – which first arose from socialist experiments in 1920s Vienna – are not inherently bad? What if they've simply been exploited by the capitalist class and could, potentially, have much to offer a left-wing, democratic vision of the world?

We are joined by author and professor Liza Featherstone to discuss the problems and potential of the much-maligned, but often scapegoated, focus group.