The corporate structure supporting ToTok involved at least half a dozen real companies, shell companies and intelligence groups, with the individuals who actually operated the app being hidden behind other individuals given sinecure jobs and ponied around to the public as the supposed developers. Ultimately, though, every path that begins with ToTok ends with one very rich and powerful man at the heart of the Emirati state. His name is Sheikh Tahnoon bin Zayed al-Nahyan.