Weekly discussion by freelancers and professionals about running a business, finding clients, marketing, and lifestyle related to being a freelancer.
Episode 237: 224 FS Building an Agency with Drew McLellan
0:45: Introductions
- Freelance Remote Conf
- Drew McLellan
- Agency Management Institute
2:40: Building an Agency
- Adding employees
- Traditional vs 1099 model
7:30: Where you’re spending your time
- Running the business vs. doing your craft
- Risks of agency vs. risks of freelancing
- Mistakes agency-owners make
11:00: Financial metrics
- 55% salaries, 25% overhead, 20% profit
- Smart hiring
18:40: Freelancing is a people business
19:30: Agencies must embrace all things digital
- SEO
- SEM
- WordPress
- Art vs data and ROI
23:15: The future of agencies
- Demonstrable ROI
- Pricing and value
27:00: Bringing on a partner
- Skill sets
- Types of leadership
33:40: Where to begin
- Marketing
- Time investment
37:20: Having a vision: What is your best life?
- The Reporter
- The 12-Week Year
- Being intentional
Picks:
Drip (Philip)
Course on Drip (Philip)
Having a vision for your business (Reuven)
Dev Shop Marketing Briefing (Reuven)
12 Week Year (Charles)
A Conversation of Character (Charles)
Who (Charles)
The Radical Leap (Drew)
Traction (Drew)
Entrepreneurial Operating System (Drew)
Wunderlist (Drew)