Weekly discussion by freelancers and professionals about running a business, finding clients, marketing, and lifestyle related to being a freelancer.
Episode 191: 179 FS Reducing Churn with Steven Bristol
02:06 - Steven Bristol Introduction
02:32 - “Churn”
03:08 - The Genesis of LessChurn
04:04 - How does it work?
06:45 - SaaS Products
- Benchmarks
09:41 - Steven’s Background
10:58 - The SaaS Path (Advice)
18:36 - Churn University
21:48 - Outbound
24:14 - Pricing
26:43 - Customer Trust
32:44 - The Psychology of Churn
34:54 - Zombie Revenue
36:28 - Keeping Customers Around
- Onboarding
- Mandatory Field Feedback
Picks
Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea by Bill Schley (Philip)
MOO (Jonathan)
Tend (Steven)
Free Will by Sam Harris (Steven)
Peter Kirn: Alchemy synth is now a part of Logic Pro X; here’s what’s new (Steven)
less_interactions (Steven)
Contacts+ (Reuven)