The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
Creating Sales Funnels That Convert with Marianna Carlini
The funnel is the backbone of sales, both online and offline. It can be very easy to get overwhelmed by technology and options when setting up your sales and marketing funnels, but fundamentally they can be quite simple.
In this episode, Marianna Carlini and Alastair McDermott discuss how to create a simple but effective sales and marketing funnel, the different types of funnels you can choose from, and what funnels are appropriate for high-end offers.
They also discuss mistakes experts make when setting up their funnels, how to connect with your audience, and why it pays to repeat yourself on social media.
“Talk about what you offer as much as possible. Every context, every opportunity you have, just talk about it because the more people hear about what you do, the more they will remember.” -- Marianna Carlini on The Recognized Authority podcast
“You don't really know how well it's going to work. Even if you did your customer research, until it's out there, you don't really know what's going to happen. That's why starting with the simplest option can save you a lot of headache and time in the long run.” -- Marianna Carlini on The Recognized Authority podcast
👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/creating-sales-funnels-that-convert 👈👈
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✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority: