The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
Getting Clients When You Hate Selling with Leah Neaderthal
Selling is the single most important part of any business. It's the lifeblood as it leads directly to revenue and cashflow. But sales is a challenge for everyone, especially for experts who are introverts and hate the thoughts of being seen as pushy and "salesy". It feels incredibly difficult to sell yourself and your services when you're an introvert.
In this episode, Leah Neaderthal and Alastair McDermott discuss the steps that introverts can take to make selling your services easier and more natural, how to determine your value, and how to create a "painkiller statement" that will help you get more clients.
They also discuss the importance of financial, professional & emotional profitability, how you can "learn" to sell, and the three key elements to helping your business to grow.
“When you ask the right questions to uncover not just what they want, but why it's important - what's at stake if it fails - when you can ask questions like that, then you can provide that type of clarity you help your clients essentially feel seen. That's one way to provide value and demonstrate your authority without just giving away your smarts.” -- Leah Neaderthal on The Recognized Authority podcast
“I had to find a way to get clients that really fit me. And what I discovered is that you can learn how to get clients, you can build great relationships, and you can use that to have a thriving consulting business, even if you are more introverted.” -- Leah Neaderthal on The Recognized Authority podcast
👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/getting-clients-when-you-hate-selling/ 👈👈
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✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube