The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube  Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗

Winning Clients with Podcasting with Adam Schaeuble

November 21, 2022 00:49:02 41.19 MB Downloads: 0

Sharing your knowledge, and building relationships with industry leaders. Podcasting is one of the most effective, and efficient, ways to build authority. But like any channel, the devil is in the detail - you have a lot of strategic decisions to make around format, content, audience and promotion.

In this episode, Adam Schaeuble and Alastair McDermott discuss podcasting strategies to build authority, the pros and cons of different podcast formats, and how to turn listeners into clients. 

They also discuss the why and how of audience engagement, how to create more shareable episode assets, and how to grow your podcast audience through advertising.


“The number one mistake that almost every single podcaster makes around audience engagement is that we put content out there and then we sit back and wait for the engagement to happen. That's a huge mistake. I am a big believer in initiating engagement.” -- Adam Schaeuble on The Recognized Authority podcast


“When we talk about growing more, we have to look at two buckets. One bucket is new listener acquisition. The second bucket is keeping our current listeners listening. It's just like having customers: you don't want to just put all your attention on getting new customers and then ignore the people that are already paying you.” -- Adam Schaeuble on The Recognized Authority podcast


👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑


🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/winning-clients-with-podcasting/ 👈👈

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✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube