The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
How to Rock LinkedIn with Richard van der Blom
In this episode of The Recognized Authority, join host Alastair McDermott, and his guest Richard van der Blom, as they discuss how to "rock LinkedIn"!
Starting with a deep-dive on Richard's LinkedIn strategy, which allows him to be omnipresent on the platform, they discuss how to grow your network, and connect effectively with your target audience. They also discuss the importance of niching down, how much time you should be spending on content creation, and what being authentic on social platforms really means.
This conversation will provide you with the insights and strategies to make the most of LinkedIn and maximize your online presence. So grab a coffee or put on your walking shoes, and tune in now to learn how to market yourself like a pro on LinkedIn!
"The pitfall of having hundreds of people telling you how you can build your brand, how you can make a carousel, how you can make good posts is that we all do the same thing. Which is not our own tone of voice, which is not our own style. The things you put out there need to come from you." - Richard van der Blom on The Recognized Authority
"We said no, because it would take us so much energy to create something that is not our core business. No, because we're not the best in that. No, because it's not a focus. It creates trust and credibility with your client, because you're not there to make a buck, you're there to provide the best possible service for your client." - Richard van der Blom on The Recognized Authority
The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
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