The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
The Art of Positioning From Indistinguishable to Instantly Recognizable with Rebecca Gunter
In this episode of The Recognized Authority, host Alastair McDermott is joined by Rebecca Gunter, a passionate advocate for marketing badassery and branding that defies convention. Through her expertise in strategy, creative copywriting, and positioning, Rebecca empowers businesses to create a magnetic, unforgettable presence.
Discover how embracing your unique identity can make your brand stand out and attract clients who genuinely resonate with your offerings. Listen as Rebecca shares her philosophy of focusing on turning on the right people, rather than worrying about turning off others.
Rebecca shares her insights on the importance of knowing your target audience, understanding their needs, and creating a brand that speaks directly to their hearts. Learn how to use personal stories and perspectives to set your brand apart.
Break free from conventional marketing, step into your unique identity, and make an unforgettable impact. Your journey to becoming a marketing badass starts now!
“Listen to what other people are telling you. If you hear it once, it's interesting, if you hear it three times, it's a pattern! Listen to what people are telling you that are places you delivered value, or things that were confusing, or any kind of feedback that you're getting from the world. Use that feedback to help you shape your path.” -- Rebecca Gunter on The Recognized Authority podcast
“If your strategy is to generate content that then brings your leads in, you better really lock your positioning in. The things you're talking about better be on point, talking directly to who your people are and directly about what they need, and directly about who you are and what you deliver. And getting passionate about your why.” -- Rebecca Gunter on The Recognized Authority podcast
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/art-of-positioning/ 👈👈
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