The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
How to Make Better Content in 2023 with Jake Thomas
In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn.
In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn.
In part one of the series, host Alastair McDermott is joined by Jake Thomas, the YouTube "title nerd" from Creator Hooks.
Jake gives us a masterclass on the art and science of crafting captivating titles that make your content irresistible. He talks about the importance of understanding your audience, assembling a swipe file of successful titles, and how to use psychological triggers like curiosity, fear, and desire to “earn the click”. Jake tells us the secret of avoiding clickbait titles (this one won't shock you!)
This episode is jammed-packed with practical tips that will transform your thinking about content creation. Discover why negativity may thrive on social media platforms but not in search engine optimization, and learn how to adapt your title strategies for different channels.
Jake talks about the value of authority, timeliness, and title techniques that can elevate your content. Don't miss this chance to use video to up your game, captivate your audience.
“There are three emotions to get the click: curiosity, fear & desire. Before you create your next piece of content, start with an open loop, a curiosity gap. We talked about fears or negativity: “stop doing this in your content” or “do this before you make your next piece of content”. Or desire: “how to make better content”, that's a pretty much straight up desire that people want.” -- Jake Thomas on The Recognized Authority podcast
“A big mistake people make is writing titles that are too long or too wordy. If it takes a lot of mental energy to read a title you don't want to sit there and try to understand it.
It's the same thing with your content: make sure it's clear, using simple language so people can easily understand it.” -- Jake Thomas on The Recognized Authority podcast
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/make-better-content-in-2023/ 👈👈
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