The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: ๐ increase your impact ๐ command higher fees ๐ work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their storyย to inspire and educate our listeners. We also interview marketing and sales expertsย who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you donโt need to be unique to stand out, earning and holding attention, donโt overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. ๐ Learn more at TheRecognizedAuthority.com/podcast โ๏ธ Subscribe to the email list at TheRecognizedAuthority.com ๐๏ธย Record a question or voice message for the show at TheRecognizedAuthority.com/question โญ Like what you heard? Please help share the podcast by leaving a rating & review ๐ค Connect with Alastair and The Recognized Authority: โก๏ธ LinkedIn โก๏ธ Twitter โก๏ธ YouTubeย Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority ๐ค
The Art of Regular Video Content Creation with Alastair McDermott
Are you thinking about creating video content, but feeling hesitant?
In this episode of The Recognized Authority, host Alastair McDermott looks at how video can transform your business and personal brand, as well as the importance of video for inbound marketing.
Alastair talks about some of the fears and challenges that can cause friction for those starting with video, and offers advice on how to push through them.
He outlines a practical approach to creating content that will fill your social media calendar while only requiring a couple of hours of your time each month, and how this can tie in with a podcast or YouTube channel.
Ready to revolutionize your content game ? Don't miss this must-listen podcast episode! Tune in now and level up your video creation.
๐๏ธ Show Notes ๐๏ธ
Access all the links mentioned in this episode in the show notes here:ย
๐๐ https://therecognizedauthority.com/consistently-creating-video-content/ ๐๐
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๐๏ธ+๐บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
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