The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: ๐Ÿ‘‰ increase your impact ๐Ÿ‘‰ command higher fees ๐Ÿ‘‰ work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their storyย to inspire and educate our listeners. We also interview marketing and sales expertsย who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you donโ€™t need to be unique to stand out, earning and holding attention, donโ€™t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. ๐Ÿ‘‰ Learn more at TheRecognizedAuthority.com/podcast โœ‰๏ธ Subscribe to the email list at TheRecognizedAuthority.com ๐ŸŽ™๏ธย Record a question or voice message for the show at TheRecognizedAuthority.com/question โญ Like what you heard? Please help share the podcast by leaving a rating & review ๐Ÿค— Connect with Alastair and The Recognized Authority: โžก๏ธ LinkedIn โžก๏ธ Twitter โžก๏ธ YouTubeย  Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority ๐Ÿค—

The 6 Essential Steps to Drive Sales and Leads with Louise McDonnell

June 12, 2023 00:38:37 32.51 MB Downloads: 0

In this episode of The Recognized Authority, Alastair McDermott chats with award-winning social media trainer and strategist, Louise McDonnell.

Louise outlines a six-step strategy to enhance sales and lead generation, giving us an actionable roadmap to success.ย 

Alastair and Louise also discuss the importance of planning, website and social media optimization, captivating content creation, audience targeting, and complementing organic reach with paid promotions.

This episode is jam-packed with practical tips that can help you use social media as a tool for business growth.

๐Ÿ—’๏ธ Show Notes ๐Ÿ—’๏ธ

Access all the links mentioned in this episode in the show notes here:ย 

๐Ÿ‘‰๐Ÿ‘‰ https://therecognizedauthority.com/6-steps-to-drive-sales-on-social/ ๐Ÿ‘ˆ๐Ÿ‘ˆ

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