The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
Strategizing for an Expert-Led Podcast: a Coaching Session
Have you ever thought about starting a podcast, but not sure where to begin?
This episode of The Recognized Authority offers an exclusive behind-the-scenes look at a podcast strategy coaching call. Host Alastair McDermott coaches video expert Nina Froriep through various aspects of her podcast strategy and launch plan.
Discover how podcasting can establish you as a thought leader and authority in your field. Alastair and Nina discuss how to provide value through entertaining and educational content that caters to audience interest.
Learn the strategies of content repurposing and the power of leveraging interviews to create not only podcast episodes but also a plethora of other valuable content assets for wider distribution.
They also discuss how sponsorship can add credibility to a podcast, and explore the significant impact of high-quality guests on the success of your podcast. Learn the vital role networking and connections play in securing high-profile guests, while also exploring the different categories of guest you can invite to your podcast.
Alastair touches on essential technical aspects such as audio sound leveling, automated transcriptions, and microphone selection, all aimed at elevating the professional quality of your podcast.
Tune in to this episode of The Recognized Authority to gain valuable practical knowledge and kickstart your podcast planning journey
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/podcast-strategy/ 👈👈
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✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
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