The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
The Art of Long-term Content Strategy with Dan Holt
Ever felt the tug-of-war between short-term gains and long-term goals in your marketing? In this episode of The Recognized Authority your host Alastair McDermott chats with the Dan Holt about the essentials of content strategy.
Highlights include:
🎯 Strategic Foundations: Why a clear brand strategy is non-negotiable before any channel activity
⚖️ The Delicate Balance: Juggling immediate results with the need for long-term planning
⏳ Extended Vision: Why thinking in 10-year goals might just be your competitive advantage
🎨 Comic Relief: Discover how a simple marketing comic can outshine meticulously crafted content
🔍 The Specialist vs. Generalist Dilemma: Another perspective on this nuanced topic
Alastair and Dan also discuss why understanding human behavior is more essential than obsessing over digital marketing tools, and Dan shares his thoughts on the route to true authority.
🎧 Whether you're sipping your morning coffee or on your evening jog, hit that play button. And if you like what you hear, don’t forget to subscribe for more episodes of The Recognized Authority 🚀
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/long-term-content-strategy 👈👈
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🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
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