The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
The Go-Giver Approach to Authenticity & Authority with Bob Burg
Can you build authority and trust by just being yourself?
Legendary sales trainer and author Bob Burg joins host Alastair McDermott on Episode 134 of The Recognized Authority to discuss how to build authority and influence through authenticity and generosity.
They explore the difference between moral and positional authority, and why character and consistency are key to establishing trust.
Bob explains his "feel good questions" for connecting with people and focuses on enlightened self-interest in giving. He shares insights from his bestselling "Go-Giver" book series and stresses acting congruently with values. He shares a crucial business mistake that cost him, and how you can avoid making the same mistake. They discuss whether AI could replace aspects of sales and marketing.
Bob leaves us with a simple but profound tip: understand others' motivations.
Key Insights:
- Moral authority comes from character while positional authority comes from rank.
- Consistency builds trust as people crave certainty in an uncertain world.
- Authenticity means showing up the same way consistently, not using it as an excuse.
- Balance self-interest and contribution to others - both are part of human nature.
- Ask "feel good questions" to establish rapport and create goodwill before probing needs and pain points.
- Mistakes happen but be ready to change and adapt rather than resisting progress.
- Understand others' motivations and what solves their problems to influence them.
Timestamps:
0:00 - Introduction
1:38 - How do we know this is the real Bob Burg?
2:34 - Moral authority vs positional authority
3:59 - Generosity: enlightened self-interest?
7:54 - Law of Authenticity
14:04 - Consistency
16:39 - Feel good questions
23:05 - Building real rapport
25:50 - Learning from business mistakes
27:53 - The impact of AI in business
Listen in for timeless wisdom on leadership, sales, marketing and the power of character from a true authority in his field.
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
🕮 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks
Expert Authority Builder Series:
🕮 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
🕮 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
🕮 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule ()
🕮 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott
👑 - TWITTER: https://twitter.com/WhatStrategy
👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy
💻 - WEBSITE: https://TheRecognizedAuthority.com