The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
Unpacking My Marketing Funnel and Content Strategy with Alastair McDermott
Ever wonder how to build a marketing funnel with content that generates leads and sales? In this behind the scenes episode of The Recognized Authority, I'm unveiling some of the inner workings of my content marketing funnel and strategy that have been instrumental in building authority and reaching my audience.
In this episode, I explore the strategy around creating short-form books as a part of my marketing funnel. Learn why I put these short-read books, some of which were initially conceived as lead magnets, onto Amazon. There's some interesting tactical benefits from a simple pricing strategy to boost downloads and reviews which has a knock-on effect: higher rankings and enhanced visibility. These books then serve as a gateway for readers to access additional resources, entering my broader ecosystem.
I'll also give you a look at how I think about this podcast, where LinkedIn fits in the mix for me, and as usual I talk about the importance of a consistent body of work in establishing authority, sharing knowledge, and building trust.
We're in a market where trust is the key to sales, and this episode provides a practical roadmap for anyone looking to harness the power of content to create trust in a strategic, impactful manner. Whether you're looking to refine your content creation process, explore new marketing channels, or simply curious about the mechanics behind successful funnels, this episode is packed with actionable insights, so tune in.
You can find me on Amazon by visiting rec.nz/allbooks and learn more about my coaching at rec.nz/coaching
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/my-content-marketing-funnel/ 👈👈
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