The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
Why Your Solution-Focused Content Doesn't Motivate
We all want more recognition for our expertise. But the path to becoming a recognized authority is not always clear.
In this episode, I reflect openly on an oversight in my own authority-building journey: not focusing enough on the pain points and problems that my audience and ideal clients are experiencing.
This is a topic we addressed in my conversation with Steven Lewis in the previous episode, and it's something I'm exploring a bit further in today's episode. My takeaway from last week is that I often jump too quickly to solutions before fully exploring the frustrations and challenges of the problem or situation.
This is coming from a good place with intentions of helping, but it may be doing my audience a huge disservice, limiting my ability to motivate and compel them to take important-not-urgent actions that can profoundly impact your career and life.
Walking through my experience, I share how consistently creating and publishing content opened opportunities, expanded my business, and freed up more of my time. But starting this content engine isn't always easy or an obvious priority.
That’s why I want to explore this further and paint a fuller picture, examining the consequences you face when not building authority through content.
My goal isn’t to exaggerate or exacerbate the pain, but explore the limitations and trade-offs you encounter without this critical but never urgent step.
My hope is a peek behind the scenes of my thinking motivates and encourages you to start your authority-building journey. I believe the effort is so worth it, but also want to validate that it takes real commitment and perseverance from you.
If you need accountability and support, join my intensive Authority Building Bootcamp this November running from Monday 6th for 4 weeks.
Let's make progress together before the end of the year and holiday season kicks in, so that we're starting the new year on a strong footing. If you're interested, please enter your email on this form and I'll send you some details about the bootcamp in the next 24 hours.
The path to authority takes time, but your impact makes it all worthwhile. I look forward to exploring this with you.
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🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
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🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
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Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule ()
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
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