The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
How to Launch Your First Digital Product with Rene Morozowich
Are you struggling to launch your first digital product? Not sure how to validate your ideas or what type of offering to create? Tune into this insightful interview between host Alastair McDermott of The Recognized Authority podcast and digital product expert Rene Morozowich as they dive into the most effective strategies and step-by-step process for launching your first digital product, even with no experience.
- Learn how to validate your digital product ideas without wasting months of effort
- Discover the best types of digital products for service providers beyond just online courses
- Get actionable frameworks for streamlining your first product creation
- Understand effective marketing and pricing strategies tailored to your business
In this information-packed episode, Rene shares from her years of experience guiding service providers to launch digital products to create that lucrative "money while you sleep" income stream. You'll come away with clarity, confidence and a clear blueprint to bring your first digital offering smoothly from idea to market.
Key Insights:
- Start by auditing your existing content/frameworks used with clients for product ideas
- Validate ideas by directly surveying target customers on their problems
- Begin with a small product first to learn the full process before attempting larger projects
- Use existing familiar software/tools rather than adopting new complex platforms
- Continue marketing the product consistently after launch for ongoing sales
Strategies:
- Look to frameworks, templates, guides used with clients as basis of first products
- Run idea as a short live workshop before creating full course product
- Break up large course into smaller modular offerings over time
- Give away product to first 10 email list signups in exchange for testimonials
- Price higher than you think initially - can always lower price later
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/launch-your-first-digital-product/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇
👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
👑 – TWITTER: https://twitter.com/WhatStrategy
👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/
💻 – WEBSITE: https://therecognizedauthority.com