The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
Podcast Case Study: Planning a Niche Show with Conor Duffy
Are you struggling to identify the right niche and audience for your podcast? Do you need clarity on who you should be targeting and what topics to cover?
This episode of The Recognized Authority tackles a real case study, walking through the podcast planning process from initial idea to execution.
Join host Alastair McDermott as he coaches Conor Duffy, an entrepreneur looking to launch a podcast to attract more clients to his remote workspace directory website. They discuss identifying the target audience, choosing a compelling title and niche focus, formatting approach, ideal workflows, and more.
Key topics covered:
- Defining your podcast goal and intended audience
- Niching down to create focus vs going broad
- Picking an ideal niche that matches intended clients
- Choosing a niche-specific title to attract listeners
- Workflow tips to simplify podcast production
If you need help planning and launching your niche podcast, don't miss this tactical episode. Tune in now to get clarity on who you should be targeting and how to position your show to attract your ideal clients.
Topic
podcast planning, niche marketing, audience targeting, podcast launch, podcast case study
Speakers
Guest: Conor Duffy
Host: Alastair McDermott
Key Insights
- Niching down your topic creates more focus and relevance for a tight audience segment
- Consider building two separate podcasts for very different target markets
- Interview formats let you tap into guests' expertise but position them as the authority
- Simplify initial workflow to remove friction blocking content creation
- Small, niche podcast audiences can still drive substantial business
Strategies
- Use an evergreen educational podcast as an "authority building section"
- Target decision makers and influencers as ideal podcast guests
- Send niche guests a personalized invite to come on your podcast
- Record interviews straight to tape without editing to simplify workflow