The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
10 Essential Elements of a Successful Website for Experts & Consultants
Are you a consultant struggling to convert website visitors into new clients? Do you want your website to better showcase your expertise?
Tune into this episode of The Recognized Authority podcast, where host Alastair McDermott shares his website research on over 1000 consultants, and reveals the 10 essential elements you need for a high-trust website that attracts clients.
After surveying over 1000 consultants and consulting firms, Alastair was shocked by the lack of investment in websites he saw in the professional services industry.
He explains the key distinction between passive “brand” websites and proactive “inbound marketing” websites. Alastair then provides a website checklist and walks through the 10 must-have features that will take your site from amateur to authority.
Topics covered in this value-packed episode:
- The 2 types of consultant websites and their different purposes
- Why many consultants neglect their website
- The importance of trust-building for professional services
- 10 essential elements that every consulting website needs
- Tips for better design, messaging, social proof and more
- How to optimize user experience and build website trust
Want to make your website more credible and client-ready? Don’t miss this detailed guide to creating a high-converting site for consulting firms and experts. Tune in now!
Insights:
- Many consultants rely on referrals and neglect their website
- Passive "brand" websites just need to look professional
- Active "inbound marketing" websites must build trust and relationships
- Professional design, photography and branding build credibility
- Addressing clients' problems in your messaging creates connections
- Social proof like testimonials and logos increase trust
- Optimizing user experience factors like speed and typography matters
- Following a website checklist helps identify areas for improvement
- Use a positioning statement on your homepage to showcase expertise
- Include case studies and client logos as social proof elements
- Make sure your website loads fast - aim for under 3 seconds
- Optimize typography for easy scanning - 55-75 characters per line
10 Website Essentials:
- Professional design
- Branding consistency
- High-quality photography
- Client-focused messaging
- Social proof elements
- Clear call-to-action
- Fast website performance
- Readable typography
- Contact information
- About page with trust elements
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
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🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
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Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
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