The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
How to Implement an Authority Strategy with Alastair McDermott
Are you tired of relying solely on word-of-mouth and referrals to drive your business? Do you dream of commanding premium fees and attracting better clients? The secret is to establish yourself as a recognized authority in your field. But how do you actually achieve this?
In this episode of The Recognized Authority podcast, host Alastair McDermott dives deep into the practical steps required to implement an authority strategy. He covers:
- The crucial foundations of positioning and messaging
- Crafting an effective content strategy that resonates with your audience
- Creating high-quality, evergreen content that demonstrates your expertise
- Leveraging AI and interviews to streamline the content creation process
- Distributing your content through your website, social media, and beyond
- The importance of consistency and building a body of work over time
Tune in to learn Alastair's framework for transforming your expertise into authority, attracting better clients, and commanding higher fees.
Topic:
authority marketing, content strategy, positioning, messaging, content creation, content distribution, lead generation
Key Insights:
- Establish a solid positioning and messaging foundation before building a content strategy
- Pick a tight niche or focus area to become known as an authority in
- Create evergreen, educational content that helps solve your audience's problems
- Consistency and building a body of work over time is crucial for authority building
- Use interviews and AI tools like ChatGPT to streamline content creation
- Distribute content through your website, social media, and other channels
- Attracting inbound leads allows you to command premium fees and work with better clients
Strategies:
- Use AI and voice dictation tools to create content strategies and streamline content creation
- Leverage interviews with experts as a shortcut to creating high-quality content
- Gate some content behind email opt-ins to capture leads
- Repurpose and reuse content across multiple formats and channels
- Approach content creation with the mindset of building an evergreen body of work
Process:
- Steps for implementing an authority strategy:
- Establish positioning and messaging
- Build a content strategy
- Start creating content
- Publish content on your website (some gated, some ungated)
- Distribute content on social media
- Create more content consistently over time
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/implement-an-authority-strategy/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇
👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
👑 – TWITTER: https://twitter.com/WhatStrategy
👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/
💻 – WEBSITE: https://therecognizedauthority.com