The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
Crafting a Blueprint to Showcase Your Expertise
Do you struggle to command premium fees or attract your ideal clients? If so, you're not alone. Many experts remain invisible, despite their wealth of knowledge and experience.
In this special episode, of The Recognized Authority podcast I'm sharing my appearance on The Selling Show with David Newman, where we discuss the challenges of commanding premium fees and attracting ideal clients, despite having extensive expertise.
Listen to this insightful discussion on building your authority and securing your value in the marketplace, shared with David Newman's permission.
Together, they explore:
- The crucial mindset shift required to transition from an invisible expert to a sought-after specialist
- The art of strategic niching and why it's essential for building authority
- Leveraging podcasting as a powerful content creation engine and relationship-building tool
- Developing a consistent body of work that demonstrates your expertise
- Practical strategies for overcoming the fears and doubts that hold experts back
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/blueprint-to-showcase-your-expertise 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇
👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
👑 – TWITTER: https://twitter.com/WhatStrategy
👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority
👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/
💻 – WEBSITE: https://therecognizedauthority.com