The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
The Expert's Guide to Standing Out with Compelling Video
Are you an expert struggling to stand out in a crowded market? Have you considered leveraging the power of video content but feel overwhelmed by the learning curve and technical demands?
In this episode of The Recognized Authority, host Alastair McDermott chats with video production expert Juma Bannister to demystify the world of video and share actionable strategies for experts looking to amplify their authority through compelling visuals.
In a world where attention spans are dwindling and competition is fiercer than ever, creating a personal brand with video has become a make-or-break necessity.
Juma, a recognized authority in video creation, reveals why your on-camera presence and production quality directly impact how you're perceived by your audience – and how to leverage these elements to your advantage.
Throughout this insightful conversation, you'll discover:
- The secret to crafting a consistent, credible on-camera persona that resonates with your ideal clients
- Practical tips for optimizing your lighting, sound, and backdrop to elevate your production quality on a budget
- Frameworks for developing a content strategy that keeps your audience engaged and positions you as the go-to expert in your niche
- Techniques for repurposing and recycling your video content to maximize its reach and impact
Whether you're a seasoned pro or a video newbie, this episode is a must-listen for any expert seeking to harness the power of video to amplify their authority, attract high-value clients, and future-proof their business in the age of AI-generated content.
Tune in now and unlock the secrets to becoming a video content powerhouse!
Find all the shownotes at rec.nz/170
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
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Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
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