The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
AI Beyond the Hype: 5 Practical Tips for Leveraging AI in Your Business
Are you overwhelmed by the hype surrounding AI? Do you struggle when it comes to figuring out the practical applications of AI in business?
In this insightful solo episode of The Recognized Authority podcast, Alastair McDermott delivers a presentation to a group of business leaders, simplifying the principles ofAI and providing actionable strategies for using this transformative technology in your business
Drawing from his expertise, Alastair tackles the questions on every business leader's mind:
- How can we use AI to increase productivity and streamline repetitive tasks?
- What are the ethical and legal considerations when using AI-generated content?
- How can we stay ahead of the curve and future-proof our business with AI?
Through this compelling presentation, you'll gain valuable insights:
- AI is no longer a futuristic concept; it's reshaping industries now, and businesses need to start implementing it to stay competitive.
- AI can significantly increase productivity by automating repetitive tasks, analyzing research, reformatting content, and allowing experts to focus on their core expertise.
- There are ethical and legal concerns around AI-generated content, such as potential biases, stolen training data, privacy issues, and questions of authorship and intellectual property.
- Businesses should create an "AI-ready" culture by promoting AI literacy, exploring use cases, implementing policies, and continuously evaluating and experimenting with AI tools.
Strategies:
- Appoint dedicated "AI teams" within different departments to explore AI use cases for the business.
- Invest in AI education and training for employees to promote AI literacy.
- Develop clear policies and guidelines for responsible and ethical use of AI, particularly concerning privacy and GDPR.
- Continuously evaluate and experiment with new AI tools and frameworks as the technology rapidly evolves.
Don't miss this opportunity to separate hype from reality and unlock the potential of AI for your business.
Tune in as Alastair McDermott shares his wisdom on navigating the age of artificial intelligence through this informative presentation.
➡️ Get your free guide to getting started with AI at LearnAI.guide
➡️Book a call with Alastair at rec.nz/coffee
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
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Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
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