The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
This Unexpected YouTube Strategy Made $300K in ONE MONTH!
- What unexpected YouTube strategy could potentially earn you as much as $300K in just one month? In this episode of The Recognized Authority, host Alastair McDermott talks to Cyan Cooper about his counterintuitive strategy for generating massive revenue on the platform. Instead of narrowly targeting his client's niche, Cyan intentionally made videos for a much broader, "wrong" audience. Incredibly, this unlocked 100% more revenue in just 30 days time! Cyan and Alastair unpack this strategy, and also discuss insider tips such as:
- Why creating content for tangentially related audiences can pay massive dividends
- How to ethically use "clickbait" titles and thumbnails to skyrocket views
- Video production tricks to maximize watch time and engagement, and
- An AI arbitrage opportunity to quickly scale your content to new languages
Don't miss this fascinating discussion on contrarian YouTube tactics that could transform your channel's performance. Tune in now!
Insights:
- Targeting a broader, "wrong" audience can unlock much higher views and revenue than narrowly focusing on your core audience
- Using compelling, "clickbait" style titles and thumbnails is ethical and effective as long as you deliver on the promise made
- Having strong intros that hook the viewer, convey your authority, and create stakes is critical for maximizing watch time
- Extensive research and a high “value-to-words ratio” is key for viral educational videos
- AI translation offers an arbitrage opportunity to quickly launch successful foreign language channels
Strategies:
- Look at the topics/videos that your competitors are getting disproportionately high views on—these indicate what your audience is interested in
- Pin a comment on older, successful videos linking to an updated, enhanced version rather than replacing the original
- Being an expert on a topic isn't enough; you should also use a tool like ChatGPT to identify all the key points to cover for any given topic
- Steps to create a high-performing video:
- Identify the topics your target audience is interested in
- Come up with a compelling, clickable title and thumbnail first before creating the video
- In your introduction, confirm to your audience that you will give them what they came for, and leverage your authority to reassure them you’re the right person to listen to
- Deliver on the promise made in the title/thumbnail with high-value, concise content
- Research thoroughly to cover all relevant angles without fluff or rambling
- Include clear structure and transitions to improve retention