The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
Build Your Authority Platform: Top Advice from 150+ Experts to Build Authority and Become an Industry Leader
Are you struggling to establish yourself as an authority in your niche? Discover the proven strategies used by over 150 bestselling authors, thought leaders and industry experts.
In this insightful episode of The Recognized Authority podcast, host Alastair McDermott is joined by his friend Alistair McBride to reveal the top advice for building authority - extracted from over 162 episodes and 200+ hours of audio content.
You'll learn:
- The #1 tactic mentioned by a staggering 90+ guests to accelerate authority building
- Why specializing and niching down is critical (highlighted by 65+ experts)
- How to truly understand your ideal client's needs, fears and desires
- The key to providing genuine value that builds trust
- Specific content creation and distribution strategies that work
Key Insights:
- Creating content consistently is crucial for building authority over time
- Specializing and niching down allows you to become the recognized expert
- Understanding your ideal client's problems, language, and desired outcomes is essential
- Providing genuine value builds trust and attracts your ideal audience
- Having a strong point of view and clear positioning is important
Strategies:
- Repurpose content across multiple platforms like podcasts, videos, and blogs
- Use storytelling techniques to engage your audience
- Invest in quality audio and video equipment to appear more professional
- Raise your prices - you're likely undercharging for the value you provide
Don't miss this content-packed episode that distills the wisdom of the world's top authorities into an actionable blueprint you can follow.