The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
Sell Expertise, Not Your Hands with Kevin C. Whelan
We often start out working on execution, implementing projects for clients after they've decided on strategy. Our former guest David C. Baker talks about this as "working with your hands". But we can have more impact, be more profitable, and enjoy our work more if we can shift back a step to the strategy phase, selling our expertise rather than the output of our "hands".
In this episode, Kevin C. Whelan and Alastair McDermott discuss why and how to make the shift out of selling implementation, a different approach to working with subcontractors & clients, and why Kevin sees being a fiduciary as crucial to his business.
They also discuss the pros and cons of using affiliate links, how to establish credibility in a niche, and how to think about choosing a different business model.
“Optimizing for trust is the biggest thing. It's easy to do when you're not financially incentivized by where they spend their money.” -- Kevin Whelan on The Recognized Authority podcast
“Your one to one work creates your methodology. Once you have it defined, you can then start to split off pieces of it and sell those independently of your one to one engagement as products, memberships and subscription products.” -- Kevin Whelan on The Recognized Authority podcast
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/sell-expertise-not-your-hands/ 👈👈
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✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority: