The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
Behind The Scenes: The Rebrand with Alastair McDermott
Behind The Scenes: The Rebrand
This one is a little bit different - it's a behind the scenes look at the rebrand that we did recently for the podcast where we rebranded from Marketing for Consultants to The Recognized Authority.
This episode is a conversation with my friend - and former business partner - Alistair McBride. We wanted to dig into the logic behind the rebrand, the choices, decisions and processes that we used.
This might be of interest to you if you're thinking about rebranding, or you are looking for ideas for your personal brand and your business brand.
WARNING: This is not quite as actionable as our typical episodes, so if you're looking for something super actionable, skip this one. There'll be another one coming out on Monday, and we'll be back into the normal routine.
But if you're interested in seeing a bit behind the curtains, discovering the logic behind this change of name and logos then stick around, and you might find this interesting!
Show Notes
Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/22
Connect with Alastair and The Recognized Authority
Subscribe to the email list at TheRecognizedAuthority.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts