The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
How to Grow a Newsletter with Dylan Redekop
If you've done any research on marketing your consulting business, you'll almost certainly have come across the advice to start an email newsletter or list. It's a relationship with your audience that you own directly, without the interposition of a third party platform. You'll often hear the phrase "don't build on rented ground" in relation to social platforms, and email is an answer to that. The mantra for many marketers is "build a list!"
In this episode, Dylan Redekop and Alastair McDermott discuss how to grow an email newsletter, the different types of incentives we can offer subscribers to join the list, and why giving away value for free is crucial.
They also discuss how to create a nurture sequence to welcome and prep new subscribers, how to use email courses, quizzes & challenges to increase signups, and why the welcome email is so important.
“When people sign up to our newsletters it's important for us to keep in mind that the inbox is a very personal space, and so when we are invited there we need to be really considerate of that.
We need to make sure that we're sending something that is worth sending and they will get value in receiving.” – Dylan Redekop on The Recognized Authority podcast
“When something like Elon Musk buying Twitter happens, it'd make me a little bit nervous if that was my only source of engaging with my audience.
But since I have grown an email list, I've taken those people and I've brought them into my own ecosystem where I can communicate with them, regardless of the platform I'm using.” -- Dylan Redekop on The Recognized Authority podcast
👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/how-to-grow-a-newsletter/ 👈👈
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✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority: