The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
Content Creation: Work Smarter Not Harder with Jaclyn Schiff
Creating and publishing content is essential to getting visibility and building authority. But content creation can be hugely time consuming, from writing initial outlines and drafts to actually writing long form content, or recording, re-recording and editing! Is there a way to work smarter, not harder?
In this episode, Jaclyn Schiff and Alastair McDermott discuss content transformation: why and how to repurpose your content in a way that saves time and energy, and frees you up to create more content, work on client projects, or simply take some time away from the office!
They discuss the fundamental differences between various content formats, why it's important to reorder a conversation, and how to use content curation to create high quality aggregate content.
“You're doing it for business purposes: to build brand awareness and to market yourself. That means thinking how do I position this, what can people benefit and learn from, how do I position it so that it will grab their attention?” – Jaclyn Schiff on The Recognized Authority podcast
“Fundamentally we want to do more with our content because our audience, the people we're trying to reach, they are never in just one place.” -- Jaclyn Schiff on The Recognized Authority podcast
👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/content-creation-work-smarter-not-harder/ 👈👈
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✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority: