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How Do You Know When To "Kill" Something?

January 14, 2019 00:34:41 34.26 MB Downloads: 0

You have to know when to hold ‘em and know when to fold ‘em.

Talking Points

  • Signs that it’s time to kill off a product or service that you’re offering
  • Differentiating between second-guessing yourself in the middle of a project and actually being ready to end the project
  • Recognizing when a product or service that you’re offering is no longer making you happy
  • Acting thoughtfully
  • When changing things and trying new approaches doesn’t create new business or solve any problems, it may be time to quit
  • Recognizing when you are or aren’t getting traction
  • Changing your website
  • Avoidance is not a good strategy

Quotable Quotes

“The first thing that occurred to me (because this is what happens to me), is I start to clench my teeth when I’m working on it or even when I’m thinking about it.” –RM

“It’s usually client work where I just get exhausted by the thought of a particular thing, whatever it might be.” –JS

“So, I’m sitting there saying to myself, oh my god. I have to invest more money to do more of what I don’t like. I mean, that’s just – that’s insane.” –RM

“The first time it happened to me was in 2011, when I had like viral traction for an idea. And it like picks you up like a tornado and throws you.” –JS