How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
Writing A Kick-Ass Bio
You’ve probably got at least a half-dozen bios (or maybe wish that’s ALL you had): your website ABOUT page, article bios/bylines, industry association profiles, speaking bio, media bio, LinkedIn profile, Twitter, Instagram, Facebook, even your email signature…
What constitutes a truly kick-ass bio? How far should you go in adding personality and sizzle to yours? And the big question: first person or third?
This week we dig down into what makes your bio(s) compelling and irresistible to the right audience.
Talking Points
- What types of bios do I need?
- How personal should my bio be?
- What is the difference between a press page and an about page?
- Should my bio be written in the first person or third?
- What should my social media bios include?
- How can I experiment with different versions of my bio?
Links
Your Bio Needs A Makeover If...
When Your Bio Needs A Makeover
Quotable Quotes
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"Write your bio like you talk.” JS
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"When you talk in the first person, you have to own every single thing you say."—RM
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"First person is not only good because it helps you relate to people more quickly, but it also forces you to be authentic."—RM
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"You can’t beat on your chest saying how wonderful you are, you have to lead them to it with breadcrumbs."—RM
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"You can experiment with email signatures easily—you can change it depending on who you’re sending it to and no one else can really see it."—JS
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"Another great place to experiment is an in-person networking event where you can just tweak the language to see what clicks with people."—JS
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"Your bio is the connective tissue to your audience.” RM
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"Getting your headline really punchy is worth putting some effort into.” JS