How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
Uncovering Your Client Avatar
April 23, 2018
00:30:06
21.77 MB
Downloads: 0
The more you know about your ideal clients, the easier it will be to attract them.
On this week's TBOA, Rochelle and I talk about client avatars: what is it, how to create one, and why you should care.
Talking Points
- What exactly is a client avatar?
- Questions to ask yourself to uncover your client avatar
- Deciding how many client avatars you should have
- How to make ideal clients more receptive to your message
- The value of sharing stories of transformation
Links
- The Brain Audit by Sean D'Souza
- Book Yourself Solid by Michael Port
- Value-Based Fees by Alan Weiss
Enjoy!
—JS & RM