The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
523 Simplicity Takes Courage w/ Brandon Grbach (Steel City)
Brandon Grbach is the CEO and cofounder of Steel City. Steel City is a family-owned boutique offering Pittsburgh-inspired, vintage tees, sweatshirts & accessories.
Grbach started designing t-shirts for his friend’s skate shop, but when the shop shut down, he continued on his own.
Now, he and his wife own a thriving business with over 20 employees, a distinct brand, and a habit of growing ~50% every year.
In this interview, Brandon and Aaron discuss how he has learned to drive towards simplicity for customers, opening a second location, and how the brand got big in Japan.
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Brandon Grbach’s Challenge; Ask, “what's one decision you're putting off?” Then, stop putting it off.
Connect with Brandon Grbach
If you liked this interview, check out our interview with TJ Fairchild where we discuss how to scale a coffee shop, designing soulful spaces, and how a philosophy degree prepares you for business.
Book Recommendation
Raving Fans : Revolutionary Approach to Customer Service by Ken Blanchard
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