The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
461 Ghostwriting and the Business of Books w/ Joshua Lisec
Joshua Lisec has been a ghostwriter for a decade. Public figures hire him to write compelling books, newsletters, and tweets in their voice, so that they can build their media platform.
He has helped to write best selling and critically aclaimed books and teaches the best practices publicly online. Joshua coaches his clients to offer higher-ticket services, courses, and products in conjunction with book sales to build a sustainable business.
In this podcast, Joshua and Aaron discuss the business model behind most successful books, why traditional publishing deals are hard to get, and how ghostwriters are like actors.
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