Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.
258: Aaron Francis — The Power of Sharing Expertise
Journey with me as we dive deep into Aaron Francis' transformation from a coder to a teacher. Discover the intricate dance of building in the open. Aaron lays bare his path, detailing how he crafted his screencasting masterclass and managed to balance his day job, side hustle, and family life, all while forging his unique brand.
In this episode, we unpack the looming shadow of criticism and how the mere thought of being ridiculed can paralyze many of us. The paradox? Embracing this very fear might open doors you never imagined. Aaron shares his first-hand experiences, launching courses, the strategies that amplified his voice, and the seismic shift in public sharing from the days before social media to now. And if you've been itching to share your know-how through video or sound, we've got a trove of tips to boost your confidence. Dive in.
Aaron on Twitter: https://twitter.com/aarondfrancis
Aaron's Screencasting course: https://screencasting.com/ (non-affiliate) & https://screencasting.com?aff=PXErZ (affiliate)
00:00:01 Master Screen Casting and Build Publicly
00:05:03 Building in Public
00:12:57 Overcoming Fear of Criticism
00:19:02 Sharing Expertise Through Video and Audio
00:25:39 Video Content
00:30:26 Improving Screencasting Techniques
00:43:18 Balancing Sacrifices and Pursuing Passion
The blog post: https://thebootstrappedfounder.com/aaron-francis-the-power-of-sharing-expertise/
The podcast episode: https://share.transistor.fm/s/d97a24b9
The video: https://youtu.be/QQwfzO42X9g
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
This episode is sponsored by Acquire.com
- (00:01) - Master Screen Casting and Build Publicly
- (05:03) - Building in Public
- (12:57) - Overcoming Fear of Criticism
- (19:02) - Sharing Expertise Through Video and Audio
- (25:39) - Video Content
- (30:26) - Improving Screencasting Techniques
- (43:18) - Balancing Sacrifices and Pursuing Passion