Blair frequently tells his clients, “You reinvent the firm one new client at a time.” So looking ahead to the new year, he has five areas where principals can be looking to upgrade their agency’s culture through the next new client.

Tim Williams, The Unscalable Business Model

Jim de Zoete, Don't Pitch Your Mental Health

Maintaining the Expert Position...After the Sale

The Agency Gatekeeper

Slapping Down Your Childlike Glee

Everything Can Change in One Conversation

The Enemy Within

Mastering the Value Conversation

Selling in One Lesson

The Power of Options