Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

Ditch the (Sales) Script

December 20, 2023 24:30 29.66 MB Downloads: 0

Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement.

 

Links

“Ten Set Pieces”

“Mastering the Value Conversation”