Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

How to Avoid Commodifying Your Offering

September 11, 2024 29:47 36.02 MB Downloads: 0

Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and pricing.

 

LINKS

"Four Ways to Commodify Your Offering" by Blair Enns on WinWithoutPitching.com

"Phase Your Client Engagements" 2Bobs episode