Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

Why Clients Come, Stay, and Leave

April 08, 2026 19:43 19.2 MB Downloads: 0

David sees a lot of creative agencies making bad assumptions about their client relationships by not making the distinction between the reasons why clients come to them in the first place, why they choose to continue working with them as time passes, and then why they ultimately move on.

LINKS

"Distinguishing Between Why Clients Come, Stay, and Leave" by David C. Baker for punctuation.com

"The Waterfall of Differentiation" 2Bobs episode