Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
The Power of Options
March 11, 2020
35:20
21.48 MB
Downloads: 0
David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price?
LINKS
Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald Baker
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Reed Holden and Mark Burton
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value by Reed Holden
“6 Psychological Tactics Behind the Starbucks Menu” by Kent Hendricks