Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
Four Segments of New Business
June 06, 2018
27:31
16.79 MB
Downloads: 0
Blair and David come up with descriptive words that help clarify each of the four parts of what David calls the "pantheon" for new business: positioning, lead generation, sales, and pricing.
Pricing Creativity: A Guide to Profit Beyond the Billable Hour