Michael March was the founder of Internet Direct, the first commercial ISP in Arizona. Michael gives us a first-hand account of the independent ISP industry that grew up around the country in the 1990s. AOL might have been the training wheels for the internet, but the Mom-n-Pop ISPs probably gave more Americans their first Internet experience than any of the online services.

Bonus: Michael was an incidental witness to the first major commercial spam event on the Internet, a story that he relays at the end of this episode.

And you can see Internet Direct featured in a really delicious infomercial from the time here.

And you can follow Michael on twitter @cowmix

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